中国1.7亿手游玩家 微信游戏次日留存率32%

近日，中国手机数据统计平台友盟(已被阿里巴巴收购)公布了一组手游市场数据，这组数据是与Chinajoy共同统计完成的，数据显示：从2012年8月至2013年8月，手机游戏的月活跃用户增长了4.5倍。

TechNode也做过类似的报道，但是没有提到绝对的数据。在去年CJ大会期间，友盟发布统计报告称中国已经有1.7亿手机游戏玩家。

持续让游戏消费者满意

友盟在不同的游戏设备的使用模式上面也有数据报道。根据统计显示，，ipad用户在单款程序上所花费的平均时间最长—6.7分钟;相比之下，iphone用户的平均时长为5.1分钟;安卓手机用户平均时长为5.8分钟。

更有意思的是，友盟也在关注腾讯的社交游戏平台—微信。2013年9月，在微信游戏平台的起步阶段，这个平台上的游戏就有了高达32%的次日留存率以及10.5%的7日留存率。这两个数据都过于强大，尽管从全球范围内的标准来说这并不是很引人注目。

作者：Jon Jordan 翻译：军都赵子龙

原文如下：

It seems like pretty random timing but Chinese mobile analytics outlet Umeng (owned by Alibaba) has released a bunch of data on the market.

Produced together with the ChinaJoy conference, it says that between August 2012 to August 2013, the number of monthly active players of mobile games has increased 4.5 times.

That's as reported by TechNode, but no absolute figures have been presented.

Back during ChinaJoy in July 2013, it was reckoned that there were 171 million mobile gamers in China.

Keeping the customer satisfied

Umeng has also looked at usage patterns for different devices.

It reckons iPad users clock up the longest app sessions - 6.7 minutes - compared to 5.1 minutes for iPhone, and 5.8 minutes for Android users (presumably combining phone and tablet).

More interestingly, though, Umeng checked out what was going on with Tencent's WeChat social gaming platform.

It reckons during its launch phase in September 2013, games on the platform had a 1-day retention rate of 32 percent and a 7-day retention rate of 10.5 percent. Both figures are strong, although not spectacularly so in terms of global norms.(出自：pocketgamer)

来源：上方网

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